When running any business such as carpet cleaning and operating its blog or website with attached social channels, it is important to get all metrics right. Getting your data and ROI in order is very important. There is a list of social media metrics that are important to track so that you don’t miss out on important numbers that would be of much help to you. These metrics give you insights into customers, how to track ROI, improve your brand presence, and make your customers happier.
Here are some of the important metrics you should consider;
Audience growth rate
To measure the growth rate of your audience, you would begin by selecting the period you want to track. Calculate your new followers over a specific period. After that, you will need to divide your new followers by the total followers. It is important to track this metric because it helps you understand the popularity of your channel as well as the rate of its growth.
Social share voice
With this metric, you are interested in understanding how many people are talking about your brand on social media. Your social share voice measures this data and shows you how visible your brand is on social media. You must find these numbers as they will let you know whether you need to update your social strategy or not. To calculate this metric, you will need to measure the mentions across your social networks. With a social media analytics tool, getting this metric is pretty simple.
You must have a track of the keywords as having this track can help in growing your social share of voice and audience growth rate. Keywords are those certain words that search engines identify and target based on what the audience is searching. Any marketer knows the importance of tracking keywords and ensuring they rank in all keywords under tracking. When you track keywords, you can optimize your content to rank higher on search engines and grow your audience as well.
Customer response rate
Customers love to engage with brands on social media. Whether they are asking your customer service teams questions of leaving business reviews, customers will always find a way to engage with you. Ensure you are responding to all customer issues and have their queries answered. To track how good, you are doing, you need to check your customer response rate. To calculate the response rate, divide the number of responses you give to your customers by the number of people who engaged with your brand, and multiply by 100 to get the percentage.
Your conversion rate is made up of the number of visitors to your website that takes the desired action. The desired action might mean completing a purchase, completing signing up a form, downloading an eBook among the rest. Conversion rates are important in showing how relevant your content is to your audience. To calculate the conversion rate, start by ensuring your call to action link is trackable. You can achieve that with URL shorteners such as Bitly.